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Velvet Mat Underground: Coffee, History, and a Basement That Shouldn’t Exist

If you’re reading this with a cup of coffee in your hand… perfect. That’s exactly how this story should be enjoyed. Because today we’re talking about a piece of St. Pete history and the very unexpected place The Velvet Mat is about to call home. Right in the heart of downtown. Underground. Literally. Kress Building Welcome to 475 Central Ave , inside the historic S. H. Kress and Co. Building. And yes… there’s a basement in Florida . Which, if you know anything about Florida,

Mar 64 min read

From Mobile Mats to The Underground

Hi. I’ve been a little MIA. Not because I disappeared.Because I’ve been building something really, really special. The Velvet Mat officially has a home in the heart of downtown. I’m not dropping the exact location yet (dramatic pause! ), but I will tell you this, From mobile mats… to The Underground! And if you’ve been here since the Mahaffey Theater lawn and brewery days, you deserve the full story. This whole thing really started when Jesse and I moved to Atlanta. I had bee

Feb 264 min read

Yoga Changed My Life. Now Let Me Help It Change Yours.

I want to tell you something personal...not the polished version, not the Instagram caption version, but the real, heart-wide-open truth: I didn’t join Yoga Teacher Training because I had some grand plan or spiritual awakening. I joined because… it was calling me. Yoga didn’t just strengthen my body... it rerouted my entire life. It cracked me open, handed me a microphone I didn’t know I had, and showed me that the things I once thought were random chapters - merchandising,

Dec 2, 20253 min read